A single heirloom tomato under hard light on grey steel against black

Terre Rouge

Campaign

2024

Services

  • Campaign Direction
  • Photography Direction
  • Set Design

Location

  • Marseille

A still life campaign for a small batch food brand working with heirloom produce from the southern coast. Each image treats a single ingredient as the entire subject.

Deep reds against cool steel grey, hard light from one direction, nothing else in frame. The brief was to make grocery produce feel like something worth staring at.

Red door glowing inside a dark grey stone archway at night

3

Shoot days

1

Light source

32

Final images

0

Retouched items

Red leather booth and table set with two glasses under a red pendant lamp
Red saucepan steaming on a steel kitchen counter beside the range

Production Notes

Everything was shot on one table in a rented kitchen over three days. The produce was sourced fresh each morning and photographed within hours of arriving.

Lighting was a single overhead softbox angled to catch the skin of each piece differently. No fill, no bounce. The shadows are as important as the highlights.

Glass jar of preserved red peppers on a steel shelf in a dim pantry

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