Solari
Art Direction
2023
Services
- Art Direction
- Campaign Direction
- Motion
Location
- Hossegor
Art direction for a surf brand that wanted their campaign to feel like a memory, not an advertisement. Long lenses, desaturated greens and blown out highlights throughout.
The imagery runs across their seasonal lookbook, retail signage and a short film that plays on loop in their flagship. Every frame was shot in or around the water.
7
Days on location
4
Usable days
1
Reference frame
46
Final selects
Production Notes
The crew spent a week on the coast waiting for the right swell. Three of the seven days were unusable. The final campaign came from the other four.
Everything was colour graded to a single reference frame, a photograph of morning fog over flat water that set the tone before a single shot was taken.
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