Profile of a man with twisted locs against a violet dusk sky

Oku Fragrance

Packaging

2026

Services

  • Packaging
  • Art Direction
  • Campaign Direction

Location

  • Kyoto

Packaging and launch campaign for a fragrance house working with cedarwood, washi paper and the last light of the day. Every image was shot at dusk against open sky.

The bottles, the boxes and the campaign portraits all share the same palette, deep lavender fading to amber at the horizon. The product feels like it belongs in that hour.

Hand holding a bunch of dried flowers against a violet and pink sky

12

Minute shooting window

4

Evenings

3

Scents launched

5

Packaging prototypes

Dried flowers, vanilla pods and raw ingredients on a slate in violet light
Fragrance bottle silhouetted on wet rock against a violet sea horizon

Production Notes

The campaign was shot across four consecutive evenings on a rooftop in Kyoto, timed to a twelve minute window when the sky shifts from purple to black.

Prototypes were hand folded with a local paper studio over three rounds until the unboxing motion felt as slow and deliberate as the scent itself.

Open doorway from a lamplit room onto a terrace above the sea at dusk

Next Project

Maison Kuro